Founded in 2015 and based in Atlanta, Georgia, HauteFlair is a luxury lingerie and swimwear brand dedicated to helping women feel confident, sensual, and unapologetically themselves. We curate elevated collections across lingerie, bras, panties, shapewear, sleepwear, and swimwear with a focus on refined fit, premium materials, and inclusive sizing.

Every collection is curated in-house, featuring select designer partners alongside exclusive edits chosen for craftsmanship, comfort, and silhouette. Rather than overwhelming you with endless options, we focus on editorial curation—pieces that flatter real bodies and elevate everyday intimacy.

Looking for a specific mood or moment? Explore our editor-picked New Arrivals and Best Sellers, or shop by category below to build a wardrobe that feels elevated every day.

HauteFlair is more than a place to shop—it’s a destination for women who value style with intention, luxury without intimidation, and designs curated by experts who understand fit, form, and femininity.

What you’ll find at HauteFlair

• Everyday and statement bras
• Seamless, lace, and no-show panties
• Sculpting shapewear for special occasions
• Sexy and refined sleepwear
• Confidence-forward swimwear, from bikinis to one-piece styles