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Victoria's Secret Alternatives, Bras, Panties, Lingerie & Underwear

Victoria Secret Alternatives and Competitors

Bras, Underwear, Plus Size Lingerie & Swimwear

Since founded in the 1970s, Victoria’s Secret has become the end-all-be-all for everyday bras, underwear, and lingerie. The brand appeals to a wide range of modern women. They carry versatile styles in a broad array of sizes. Their pieces are of better quality than most department-store lingerie, but they don’t break the bank as much as top-quality designer lingerie. To top it all off, Victoria’s Secret runs more than one thousand storefronts worldwide, so it’s very convenient for millions of women to flock there to receive professional fittings and fulfill all of their undergarment needs. 

Bra and Lingerie Alternative to Victoria's Secret

There are reasons that Victoria’s Secret empire attracts women all over the world. However, the brand has gotten so popular that many women don’t even consider buying lingerie from anywhere else. While Victoria’s Secret isn’t a wrong choice, countless other stores like victoria's secret lingerie brands that carry higher-quality pieces at more affordable prices on a broader range of sizes. These labels often get ignored because they are younger, strictly online, lesser-known, or not as heavily advertised as Victoria’s Secret. If you’re not completely satisfied with what you’re getting from VS, you don’t have to feel discouraged; there are plenty of Victoria Secret Competitors and options out there for you. Keep reading to learn more about twenty of the best sexy alternatives to Victoria’s Secret lingerie.


1. Panache Lingerie

Panache Lingerie

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One of Victorias Secret’s major shortcomings as a lingerie brand is their lack of plus sizes. Bra sizes at VS only extend up to 40DDD, and many styles in their inventory are only available in smaller sizes. VS panties also don’t come in plus sizes; their largest size is an XL that is designed to fit women with a 34” waist and 44.5” hips. This narrow bra and panty size range can be very frustrating for the many curvier women whose measurements fall outside of it.

Panache reigns over the rest of the lingerie industry in terms of plus size options. This brand specializes in D plus underwear and lingerie for plus size women. In addition to everyday underwear—like plus size briefs— and classic lingerie, they also offer a plus size swimwear line and athletic collection. All of Panache’s styles—especially their bras —are ultra-supportive and comfortable for all-day wear. Their bras feature large cups and extra support features to ensure maximum support and security for full-busted women. Panache’s expansive size range extends up to 50P for bras and 6XL for panties in US sizes.


2. Hanky Panky

Hanky Panky Lingerie

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At Victoria’s Secret, bold styles are few and far between in an inventory overpopulated with everyday bras and panties embellished with lace detailing. For women who feel sexiest in naughty lingerie, these lacy basics just don’t cut it.

Hanky Panky is a reputable lingerie brand that specializes in sexy, naughty lingerie that allows you to live out your most daring fantasies in the bedroom. Their lingerie collection adds modern scandalous style to traditional sexy lingerie pieces—including babydolls, chemises, slips, teddies, bodysuits, cupless bras, etc.—to create classy, high-quality lingerie with a naughty finishing touch. Hanky Panky also offers a bridal lingerie collection and plus size styles.

Nothing is ever boring at Hanky Panky. Even the collection of everyday underwear they offer is bold and exciting. Their everyday bras and panties are available in a wide selection of bright, colorful patterns and styles that boost your daily confidence and make putting on your underwear a little more fun every morning.


3. Heidi Klum Intimates

Heidi Klum Intimates

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Heidi Klum Intimates is a trustworthy lingerie brand that offers only top-quality, luxury lingerie in the sexiest styles that are always in line with current trends in women’s lingerie. Lingerie from Heidi Klum never looks or feels cheap, but these pieces are still much more affordable than styles from other luxury lingerie designers.

The range of lingerie styles at Heidi Klum Intimates is endless. This brand offers tons of different everyday bra styles—including balconette bras, soft cup bras, maternity bras, contour bras, and many more—along with sexy panties and multiple lingerie collections filled with stunning pieces. They also have a swimwear collection and a sleepwear collection. If you’re looking for a top-quality, luxury lingerie brand that meets all of your underwear and lingerie needs, you can’t go wrong with Heidi Klum Intimates.


4. Mapale Lingerie

Alternatives to Victoria's Secret

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Mapale is a quality lingerie brand that specializes in edgy, modern lingerie and underwear styles. They have multiple sexy lingerie collections and release new collections with updated styles multiple times per year. These collections feature a wide range of classic and contemporary styles including babydolls, bodysuit lingerie, bra and panty sets, and more. In addition to their multiple lingerie collections, Mapale also offers a wide selection of other clothing styles—including activewear, loungewear, sexy long gowns, clubwear, and rave wear—to meet your alternative fashion needs with innovative style solutions.

Something that sets Mapale apart from other mainstream lingerie brands is their expansive collection of lingerie costumes. These costumes are complete lingerie looks that add an extra edge of sexy excitement to your lingerie collection and are sure to wow in the bedroom. Mapale’s varied costume inventory offers plenty of choices, so you can find the sexy dress-up option that makes you feel the most comfortable and confident.


5. Yummie by Heather Thomson

Yummie Bustless Slip

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Another issue with Victoria’s Secret is that it does not offer any shapewear pieces. For many women, lingerie, underwear, and shapewear go hand in hand. If you’re one of the thousands of women who wear shapewear underneath their clothes on a regular basis, it’s important to be able to find a shapewear brand you trust.

Yummie is a reputable shapewear brand that offers comfortable, supportive, and effective shapewear that slims, smooths, and accentuates your curves. Some of their most popular shapewear styles include slip shapewear and shaper shorts. In addition to classic shapewear styles, Yummie also offers a selection of discrete shaping pieces—including leggings, tights, and tank tops—that look just like stylish clothing basics but offer subtle shaping coverage as well.

Although Yummie specializes in top-quality shapewear, they also offer a selection of bras. These bras prioritize comfort and shaping support with styles like contour bras, convertible bras, wire-free bras, halter bras, racerback bras, front closure bras, and other innovative styles designed for comfortable all-day wear.


6. iCollection Lingerie

iCollection Lingerie

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iCollection sets themselves apart from basic, mass-produced brands like Victoria’s Secret with their collection of ultra-sexy, scandalous luxury lingerie. Their lingerie pieces are crafted from top-quality material like silk and satin, and their inventory features an impressive range of classic styles and sizes.

Feel like a queen in iCollection lingerie. Their stunning lingerie styles—including sexy babydolls, bodysuit lingerie, open cup lingerie, and complete lingerie sets—are sure to turn your partner’s head in the bedroom. All of the styles that iCollection offers are sexy and gorgeous to look at and sensually soft to the touch. Plus, these styles are available in an expansive range of sizes—including plus sizes up to 6X—to accommodate women of all shapes and sizes.

iCollection also specializes in comfortable but efficient steel-boned corset lingerie that offers slimming, shaping coverage for your midsection. You can wear these corsets alone in the bedroom or underneath your clothes for a sexy, smooth finish no matter what you’re wearing.


7. Addiction Nouvelle Lingerie

Addiction Nouvelle Lingerie offers a broad selection of beautiful lingerie. Most of their pieces have a simple construction but are designed so intricately that none of them look dull. Many of Addiction’s bras, panties, and other lingerie pieces are semi-opaque or completely transparent. This touch adds instant unique flair and allure to essential pieces.

With a broad selection that includes only bras and panties, matching sets of bras and panties, babydolls, bralettes, and even loungewear, Addiction offers virtually anything you might be searching for in the lingerie department. They are an ideal brand for women who prefer more sophisticated, simplistic lingerie over flashier pieces.

Addiction Nouvelle Lingerie

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8. Parfait Lingerie

Many large-busted women are perpetually put out by the fact that Victoria’s Secret only carries bra sizes up to DDD. The mega-brand also fails to offer a selection of extended sizes in any of the pieces they sell, rendering them virtually useless to many plus size women. Parfait is a jackpot for plus size and large-busted women.

Parfait carries a wide and varied selection of lingerie pieces. Many of their bras are available in band sizes up to 40 and cup sizes up to G. The panties, babydolls, and other lingerie pieces the brand offers are also designed to accommodate and flatter plus size women. Parfait focuses on creating well-fitting, supportive pieces that are both comfortable and flattering for women of every size.

Parfait Lingerie

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9. Le Mystere

Le Mystere’s claim to fame is that they combine beauty and innovation in all of their pieces. They offer plenty of lacy, sexy bras, along with a broad selection of sports bras, strapless bras,

basic nude bras, and a variety of other convenient, everyday pieces that are extraordinarily comfortable and well-fitting.

Every piece this brand carries is constructed from top-quality materials and explicitly designed to be as comfortable and flattering as possible.

LeMystere's Lingerie

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10. Montelle Intimates

Montelle Intimates carries a selection of beautiful lingerie at very affordable prices. When you wear pieces from Montelle, you’ll feel like you’re wearing underwear from the most expensive modern designers without paying hundreds of dollars first.

This brand offers a wide range of lingerie pieces. Their most notable lingerie include their line of colorful, intricately-designed panties and their collection of beautiful, affordable bridal lingerie.

Montelle Intimates

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11. Timpa Lingerie

Small-breasted women often have as much trouble as large-busted women in finding brands that carry a wide selection of bras that fit them. Timpa Lingerie is hailed as one of the best names for women with small breasts to find cute, comfortable, and flattering lingerie.

Timpa offers demi and half-cup bras with sexy, lacy designs, along with a variety of other lingerie in small cup sizes. Lingerie from Timpa shows small-breasted women that the size of your breasts doesn’t matter and reminds them that women of all cup sizes deserve to feel sexy, confident, and gorgeous.
Timpa Lingerie

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12. OnGossamer

If you’re sick of unflattering bra and panty lines showing through your everyday clothes, check out OnGossamer’s lingerie selection.

This brand designs extremely affordable bras and panties that feature seamless constructions. From lacy bras to basic nude thongs, all of OnGossamer’s pieces are designed to remain completely invisible under even the tightest clothes.


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13. Giapenta

You don’t have to sweat through your bra anymore if you add some pieces from Giapenta to your lingerie collection. Giapenta’s lingerie pieces are constructed with special TempPro Technology fabric that helps them effectively regulate your body temperature during wear to keep you feeling cool and dry.

OnGossamer’s lingerie features simple, delicate designs with a sleek finish. Their lingerie selection includes bras, panties, bodysuits, and more.

Giapenta Lingerie

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14. Dominique Intimates

Dominique Intimates can fulfill all of your wedding-day lingerie needs. They offer a wide selection of white embroidered corsets, panties, and satin bras that are the ideal attire for a new bride on her wedding night.

You don’t have to be planning a wedding to wear Dominique’s lingerie, though. The luxury lingerie brand carries pieces unrelated to bridal wear, such as quality minimizer and strapless bras. 

Dominique Intimates
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15. Cosabella Lingerie

If one of the things you like about Victoria’s Secret is their vast selection of different lingerie pieces, Cosabella Lingerie can be an excellent alternative for you.

It doesn’t matter what kind of lingerie you’re looking for. Whether you’re on the hunt for a sports bra, a babydoll, lacy panties, a nightgown or anything else, you’re almost guaranteed to find a high-quality version of what you need at an affordable price within Cosabella’s collections.

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16. Commando

Commando can be your one-stop-shop for all basic and practical underwear needs. Commando carries a wide variety of basic pieces including everyday bras and panties, simple bralettes, various shapewear, tank tops, sports bras, leggings, and more.

Whether you want tummy-control leggings or a seamless black thong, you can find ideal everyday lingerie at Commando. Plus, Commando uses materials of the highest quality for their pieces, so you know that anything you buy from this brand will be well-fitting, comfortable, and durable.

Commando Underwear

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