Luxury lingerie since 2015
Fit first. Everything else follows.
Bands 28 to 48. Cups A to K. Chosen and fitted by people who do this all day, with lingerie, sleep and swim in the same considered range.
- 126 exact bra sizes
- Natori, Panache, Le Mystère and more
- Free U.S. shipping over $75
- Ships in 24 to 72 hours
- 30-day returns, unworn with tags
- Fit questions? Chat with a fitter
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Fit, solved
Know your size. Shop with certainty.
Your band does more work than your cup. Get both right and everything after it follows: comfort, shape, the way a dress sits. We stock 126 exact band and cup sizes, 28A through 48K.
Start with what you need
Shop by need
Start with what it has to do, then filter by your band and cup.
Not sure of your size? Find it- Everyday t-shirt brasSmooth cups that disappear under knits Shop now
- Full bust supportD cup and up, with real lift and hold Shop now
- Strapless and special occasionStays put under open shoulders Shop now
- Wire-free comfortSoft support without an underwire Shop now
- Plunge and low backFor V-necks and open backs Shop now
- BridalLonglines, bustiers and wedding sets Shop now
- Plus sizeBras and lingerie in extended sizes Shop now
- GiftsSets, robes and sleepwear to give Shop now
This week
The edit
Natori
Natori Truly Smooth Smoothing Strapless Contour Longline Bra
Original price $68.00Unit price
Natori
Natori Bliss Perfection Wireless Racerback Day Bra
Original price $40.00Unit priceAlmost gone (1 unit)
Natori
Natori Pretty Smooth Zip Front Pocketed Mastectomy Wireless Bra
Original price $75.00Unit price
Bedhead Pajamas
Women's Plus Size Stretch Jersey Long Sleeve Pajama Set – Tres Chic
Original price $120.00Unit price
Bedhead Pajamas
Women's Plus Size Stretch Jersey Short Sleeve Cropped Pajama Set – Tres Chic
Original price $108.00Unit price
Bedhead Pajamas
Women's Plus Size Stretch Jersey Short Sleeve Shorty Pajama Set – Tres Chic
Original price $98.00Unit price
Bedhead Pajamas
Women's Plus Size Cotton Sateen Long Sleeve Pajama Set – Pink Signature Stripe
Original price $120.00Unit price
Oh La La Cheri
Women's Plus Size Lace Sheer Satin Robe – Amore Short
Original price $60.00Unit price
Oh La La Cheri
Plus Size Lace Sheer Soft Cup Babydoll Lingerie – Valentine A-Line
Original price $49.00Unit price
Oh La La Cheri
Plus Size Lace Sheer Soft Cup Teddy Lingerie – Valentine
Original price $49.00Unit price
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Oh La La Cheri
Women's Plus Size Lace Sheer Satin Robe – Amore Short
Original price $60.00Unit price
Made for every moment
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For the wedding, and the night after
Something for under the dress, something for the night that follows. Both in one order.
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The ones you actually wear
T-shirt bras, seamless cups, straps that stay put. Fitted properly, so you forget it is there.
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Sizes most stores skip
Babydolls, teddies and sets in 1X to 4X. Lace and mesh cut for curves.
The HauteFlair Journal
Fit guides, care notes and style advice from people who do this all day.
- 5 checksBand, cups, wire, gore and straps. Run them in the mirror. How to tell if your bra fitsFive checks tell you if a bra fits: band, cups, wire, gore and straps. Here is how to run them at home.Read the guide
- 34DDD = 34EOne cup volume, two labels: DDD in US sizing, E in UK. Why 34DDD and 34E are the same braA 34DDD is a DDD cup on a 34-inch band, and UK brands label the same size 34E. Sister sizes are 32F and 36DD.Read the guide
- 34C → 32DStrapless needs a firmer band: go down a band, up a cup. Strapless bras that actually stay upStrapless bras slip when the band is too loose. Most people need a band size down, with the cup up one to match.Read the guide
