HauteFlair Affiliate Program: Lingerie, Swim, Sleep & Shapewear
One program for everything we sell: lingerie, bras, swimwear, sleepwear and shapewear from more than 40 brands. We are rebuilding it from the ground up with better tracking, faster payouts, and content tools built for fit-first creators. It is not live yet. Join the waitlist and you get the terms first and the first invitations.
Join the waitlist
Two minutes. We reply to confirm, and you hear from us before anyone else when the program opens.
Why fit content converts
Most affiliate lingerie content sells a look. Ours sells a size, and a size is a purchase decision already made.
The audience is already asking
"What is my bra size," "UK to US bra size," "sister size" and "how to measure bra size" are searched hundreds of thousands of times a month. A creator who answers them and links to a store that stocks the answer, in bands 28 to 46 and cups A to K, sends traffic that is ready to buy rather than browsing.
Full size runs, one checkout
More than 5,000 styles from over 40 brands, so the size you name in a video is in stock in the style you show. Full-bust specialists (Panache, Sculptresse, Cleo, Parfait), designer lace (Natori, Cosabella, Lise Charmel), cup-sized swim (Sunsets, B Swim, Panache Swim), sleep and shapewear.
A store people trust to buy from
Free US shipping over $75, dispatch in 1 to 3 business days, discreet packaging, 30-day returns with a portal, four pay-later options, and a fitter on email. Everything that stops a first-time lingerie buyer from checking out has an answer on the site.
Higher baskets than fast fashion
A fitted bra from a specialist brand is a considered purchase, and it is rarely bought alone: the matching bottom, a second color, a sleep set. Commission on the order, not the item, is where that shows up.
What you can link to today
Tracking links come at launch. These pages already do the persuading, so build the content now and swap in your links later.
Who we are building this for
Fit over follower count. A 4,000-reader blog that ranks for "30G bras" is worth more to us than a million followers who scroll past.
Fit and lingerie creators
Bra fitters, lingerie reviewers, try-on and measuring content, anyone whose comments section is people asking what size to buy.
Full-bust and plus-size voices
Creators serving D to K cups and bands to 46 and beyond, where the range is hardest to find and the loyalty is highest.
Bridal and occasion
Wedding planners, bridal bloggers and honeymoon content. Bridal lingerie and swim are two of our strongest categories.
Swim and travel
Cup-sized swimwear from Sunsets, B Swim, Swim Systems and Panache Swim, for creators who tell people what actually stays put in the water.
Publishers and gift guides
Editorial sites, newsletters and deal communities that run gift guides, Valentine's and holiday lists, or lingerie roundups.
Previous HauteFlair affiliates
If you were in the earlier program, tick the box on the form. You are invited first, and we will migrate what we can.
How the program will work
The shape is set; the numbers are being finalized. Anything not stated here is not decided yet, and we would rather say so than guess.
Affiliate questions
Answered where we can, and honest where the answer is "at launch."
Is the HauteFlair affiliate program open now?
What is the commission rate?
Which affiliate network or platform will you use?
Who qualifies?
Can I promote HauteFlair before launch?
I was in the old program. What happens to me?
Do you work with creators outside the affiliate program?
What about disclosure rules?
Something else? Email help@hauteflair.com with the subject "Affiliate program".