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Luxury Lingerie Designed to Empower

Curated women’s lingerie for confidence, fit and unforgettable Valentine’s moments.

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Made for Valentine’s Moments

View the Valentine’s Edit
  • Valentine’s Lingerie

    Romantic silhouettes crafted for confidence, allure, and unforgettable moments. The perfect place to begin your Valentine’s edit.

  • Valentine’s Confidence

    Flattering, supportive Valentine’s styles designed to celebrate curves—without compromise. Because feeling desired starts with feeling incredible.

  • Seductive Essentials

    Bold Valentine’s pieces made for nights that linger long after the lights dim. Statement styles for romance, confidence, and connection.

Woman in pink lingerie sitting on a pink couch with a pink background

FEEL THE LOVE

Playful lace, bold silhouettes, and unforgettable styles made for Valentine’s moments.

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Founded 2015 • Atlanta, Georgia

HauteFlair™ — Curated Lingerie & Swimwear Designed to Empower

Founded in 2015 and based in Atlanta, Georgia, HauteFlair is a luxury lingerie and swimwear brand dedicated to helping women feel confident, sensual, and unapologetically themselves. We curate elevated collections across lingerie, bras, panties, shapewear, sleepwear, and swimwear with a focus on refined fit, premium materials, and inclusive sizing.

Every collection is curated in-house, featuring select designer partners alongside exclusive edits chosen for craftsmanship, comfort, and silhouette. Rather than overwhelming you with endless options, we focus on editorial curation—pieces that flatter real bodies and elevate everyday intimacy.

Looking for a specific mood or moment? Explore our editor-picked New Arrivals and Best Sellers, or shop by category below to build a wardrobe that feels elevated every day.

HauteFlair is more than a place to shop—it’s a destination for women who value style with intention, luxury without intimidation, and designs curated by experts who understand fit, form, and femininity.

What you’ll find at HauteFlair

  • Everyday and statement bras
  • Seamless, lace, and no-show panties
  • Sculpting shapewear for special occasions
  • Sexy and refined sleepwear
  • Confidence-forward swimwear, from bikinis to one-piece styles

FAQ

Short questions up front — detailed guidance inside.

HauteFlair is a curated lingerie and swimwear destination designed to make shopping feel effortless, elevated, and confidence-forward. Instead of browsing thousands of random listings, you’ll find refined edits across bras, panties, shapewear, sleepwear, and swimwear—chosen for fit, comfort, and silhouette.

Our goal is simple: help women build an intimate wardrobe that feels luxurious without feeling intimidating. That means we prioritize:

  • Editorial curation over endless options (we select what’s worth your time).
  • Wearable confidence—pieces that flatter real bodies, not just studio styling.
  • Category clarity so you can shop by need (everyday support, special occasions, vacation, gifting).

For the fastest way to discover what customers love right now, start with Best Sellers or browse New Arrivals for the latest curated drops.

HauteFlair curated lingerie editorial image
Curated edits across lingerie essentials and statement styles.

The best lingerie set is the one that feels like you—confident, comfortable, and styled with intention. Start by deciding the purpose: everyday confidence, a special moment, a vacation look, or a gift. Then pick your “anchor” piece (bra, bodysuit, or set) and build from there.

A simple way to shop:

  • Everyday confidence: shop supportive bras and smooth panties.
  • Statement vibe: start with sexy lingerie and coordinate color + texture (lace, mesh, satin).
  • Silhouette first: add sculpting layers from shapewear for clean lines under dresses and jumpsuits.

If you want a fast “no-regret” route, begin with Best Sellers, then refine by category. For inspiration across moods, our lingerie edit is the best overview.

Lingerie set styling inspiration in a refined editorial setting
Choose by purpose: everyday support, statement styling, or silhouette smoothing.

Yes — inclusivity is part of the HauteFlair standard. Our Plus Size collection is curated with the same priorities as everything else: refined design, supportive fit, and confidence-forward styling. That includes elevated lingerie, everyday essentials, and smoothing layers.

When shopping inclusive sizing, focus on fit-first details that make the difference:

  • Support and structure in the bust (look for thoughtful construction and stable straps).
  • Comfortable stretch in key areas while keeping shape.
  • Silhouette smoothing when you want a seamless look under clothing—browse shapewear.

If you’re building a capsule intimate wardrobe, start with essentials (bras + panties), then add statement pieces from sexy lingerie and finish with confidence layers from shapewear.

Inclusive lingerie styles with a confident, natural look
Inclusive sizing with elevated design and supportive fit.

If you’re new, the smartest first purchase is one that you’ll wear often—something that upgrades your everyday confidence. We recommend starting with a supportive bra and a go-to pair (or set) of panties, then layering in mood-based pieces as you discover your style.

A simple “first order” plan:

  • Step 1: Browse Best Sellers to see what customers repeat-buy.
  • Step 2: Add a core essential from Bras + Panties.
  • Step 3: Choose a statement piece from Sexy Lingerie for nights, photos, or gifting.
  • Step 4: If you want a smoother silhouette under outfits, add one piece from Shapewear.

Want the newest curated drops? Start with New Arrivals. Planning for vacation? Browse Swimwear to complete the wardrobe.

HauteFlair best sellers style inspiration with clean, premium aesthetic
Start with Best Sellers, then build your wardrobe by category.

Yes. HauteFlair curates more than lingerie—it’s a complete confidence wardrobe. For elevated downtime, explore Sleepwear for refined pieces that feel soft, flattering, and intentional. For warm-weather escapes and poolside styling, browse Swimwear, including bikinis and one-piece styles.

If you like building outfits that move from private to public (lounging to going out), this pairing works well:

  • Sleepwear for elevated comfort and styling at home.
  • Swimwear for vacations, resort looks, and summer confidence.
  • Shapewear when you want a smooth finish under day-to-night outfits—shop Shapewear.

To see the latest seasonal edits, check New Arrivals—it’s the quickest way to find what’s current.

Soft, refined sleepwear style inspiration with a premium look
Sleepwear + swimwear—confidence pieces for every season.