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28D pairs a 28-inch band with a D cup, which works out at about a 4-inch gap between underbust and bust. Sizing varies more between brands than most people expect, which is why two bras both marked 28D can fit quite differently.
How a 28D should fit
Check the wire before anything else: on a 28D it should encircle your breast tissue completely, sit flat against your ribs, and rest behind the breast rather than on it. Wire sitting on tissue almost always means the cup is too small.
Sister sizes to try if 28D isn't right
- Band is comfortable but you're spilling over — go up to 28DD
- Band digs in — 30C gives the same cup volume with more room
Best 28D styles
Moulded t-shirt bras give the smoothest line under fitted clothing at 28D. Balconette shapes suit a fuller bottom half of the breast, plunge styles work under lower necklines, and stretch-lace cups will forgive more day-to-day variation than a moulded cup will.