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28HH pairs a 28-inch band with a HH cup, which works out at about a 12-inch gap between underbust and bust. Sizing varies more between brands than most people expect, which is why two bras both marked 28HH can fit quite differently.
How a 28HH should fit
At HH cup, weight distribution is the whole problem. A 28HH needs a taut band, a centre gore that sits flush against the sternum, and cups built in three or four panels — a single moulded cup simply cannot hold this volume in shape.
Sister sizes to try if 28HH isn't right
- Band is comfortable but you're spilling over — go up to 28J
- Band digs in — 30H gives the same cup volume with more room
Best 28HH styles
Look for side support panels, which push tissue forward and stop it migrating under the arm — the single most useful feature at 28HH. Full cup and balconette shapes both work; strapless is harder at this size and worth trying with a longline style, which spreads the weight across a wider band.