Ships in 24–72 hrs · Free U.S. shipping $75+

Discreet packaging · Shipped Securely

Pay later with Shop Pay, Sezzle & Afterpay

40E Bras

How a 40E should fit

At E cup the band needs to be firm, not merely snug. A 40E should fasten on the loosest hook with about two fingers' resistance, leaving room to tighten as the elastic relaxes over six to nine months of wear.

Sister sizes to try

  • Band loose, cup fine — try 38F
  • Cup overflowing — try 40F
  • Band digs in — try 42DD
89 styles
SortFeatured

40E Bras

A 40E means a 40-inch band with a E cup — roughly a 6-inch difference between your underbust and your bust measurement. Cup letters are not consistent between markets: UK-sized brands like Panache run a different ladder to US labels, so your 40E may sit a letter along depending on who made it.

How a 40E should fit

Support at 40E comes from structure rather than tightness. Look for a band with three or four hooks, wider side wings to stop the cup pulling forward, and cups seamed in sections rather than moulded from a single piece.

Sister sizes to try if 40E isn't right

  • Band feels loose but the cup is right — try 38F
  • Band is comfortable but you're spilling over — go up to 40F
  • Band digs in — 42DD gives the same cup volume with more room

Best 40E styles

Full-coverage and balconette shapes are the most reliable at 40E. If you want something under a t-shirt, choose a moulded cup with a seam beneath the bust rather than a completely smooth one. For sport, an encapsulation bra that supports each breast separately will beat a compression style at this size.

Join the Haute List

Private edits, confidence-forward styles, and a 15% welcome gift — just for you.

No spam. Unsubscribe anytime.

  • FIT EXPERTISE

    Bands 28–46, cups A–K, and a fit calculator.

  • 5,000+ STYLES

    Fifty-one brands, one checkout.

  • DISCREET, ALWAYS

    Plain packaging. Neutral billing descriptor.

  • EASY RETURNS

    30 days, Hassle-free

Haute Flair

Founded 2015•Atlanta, Georgia

Curated lingerie, bras, swim and shape from fifty-one brands — bands 28 to 48, cups A to K.

Not sure of your size?

Two measurements and about thirty seconds.

Bra Size Calculator
Talk to a fitter800 964 5448

Mon–Fri, 9am–5pm ET
help@hauteflair.com

$25 loyalty rewardon orders over $100 — see how it works

Shop

Shop by Style

Fit & Guides

Help & Company
Terms of Service Privacy Policy Accessibility Your Privacy Choices