40HH Bras

A 40HH means a 40-inch band with a HH cup — roughly a 12-inch difference between your underbust and your bust measurement. Cup letters are not consistent between markets: UK-sized brands like Panache run a different ladder to US labels, so your 40HH may sit a letter along depending on who made it.

How a 40HH should fit

At HH cup, weight distribution is the whole problem. A 40HH needs a taut band, a centre gore that sits flush against the sternum, and cups built in three or four panels — a single moulded cup simply cannot hold this volume in shape.

Sister sizes to try if 40HH isn't right

• Band feels loose but the cup is right — try 38J
• Band is comfortable but you're spilling over — go up to 40J
• Band digs in — 42H gives the same cup volume with more room

Best 40HH styles

Look for side support panels, which push tissue forward and stop it migrating under the arm — the single most useful feature at 40HH. Full cup and balconette shapes both work; strapless is harder at this size and worth trying with a longline style, which spreads the weight across a wider band.