Panache High Impact Underwire Sports Bra 5021
$70.00Unit price /Unavailable-
Panache Envy Balconnet Bra in Black
$67.00Unit price /Unavailable-
Panache Porcelain Elan Moulded T-Shirt Bra 7321
$68.00Unit price /Unavailable-
- $67.00Unit price /Unavailable
-
Cari Moulded Spacer Racer Back Bra 7961
$74.00Unit price /Unavailable-
Panache Tango Balconnet Bra 3251
$63.00Unit price /Unavailable-
- $63.00Unit price /Unavailable
-
Panache Non Wired Sports Bra 7341
$68.00Unit price /Unavailable-
Panache High Impact Underwire Sports Bra 5021
$70.00Unit price /Unavailable-
Cleo Asher Balconnet Bra - Black
$55.00Unit price /Unavailable-
- $75.00Unit price /Unavailable
-
Panache Porcelain Élan Moulded Strapless Bra
$68.00Unit price /Unavailable-
Panache Wireless Sports Bra 7341
$68.00Unit price /Unavailable-
- $67.00Unit price /Unavailable
-
- $59.00Unit price /Unavailable
-
Panache Envy Balconnet Bra in Ivory
$67.00Unit price /Unavailable-
Panache Porcelain Élan Non Padded T-Shirt Bra
$68.00Unit price /Unavailable-
Cleo Lyzy Non Wired Bralete Bra
$55.00Unit price /Unavailable-
Cleo Moulded Plunge Strapless Bra
$64.00Unit price /Unavailable-
Panache Porcelain Élan Moulded Plunge Bra
$68.00Unit price /Unavailable-
Panache Tango Balconnet Bra Blush
$63.00Unit price /Unavailable-
- $67.00Unit price /Unavailable
-
Panache Porcelain Elan Moulded T-Shirt Bra 7321b
$68.00Unit price /Unavailable-
Panache Tango Balconnet Bra Navy
$63.00Unit price /Unavailable-
Cleo Harper Moulded Balconnet Bra
$59.00Unit price /Unavailable-
Panache Cari Moulded Spacer Racer Back Bra 7961
$74.00Unit price /Unavailable-
Cleo Asher Balconnet Bra - Latte
$55.00Unit price /Unavailable-
28F Bras: What a UK 28F Cup Is, and Why It's a US 28G
A 28F isn't one size — it's one size written in two alphabets. The band is a 28 in every system. The cup is where they split: most full-bust brands label it the UK way, where F sits high on the ladder and equals a US G.
Below: exactly what 28F converts to across US, UK and EU, why a US 28F is actually a smaller cup, how to measure to be sure, your sister sizes, and the styles built to hold a full cup all day.
What is a 28F bra size?
A 28F bra has a 28-inch underband and a F cup — but the cup depends on the sizing system. In UK sizing, which most full-bust brands use, 28F equals a US 28G and an EU 60G, and describes a bust roughly 7 inches larger than the band (around 33 inches around the fullest point). The catch that trips shoppers up: a US 28F is a different, smaller cup — it lines up with a UK 28E. So if you wear a UK 28F, reach for a US 28G, not a US 28F. Sister sizes, holding the same cup volume, are 26FF and 30E (26H and 30DDD in US letters). Shop 28F bras in t-shirt, strapless, sports and full-figure styles.
How to choose a bra at 28F
A full cup asks more of a bra than a smaller size does. Five things decide whether it holds all day or gives up by noon.
| What to check | What good looks like | Why it matters |
|---|---|---|
| Band fit | Level all the way around, snug on the loosest hook, two fingers under it and no more | At a full cup the band carries almost all the support — a band that rides up throws the entire load onto your shoulders |
| Cup construction | Three- or four-part seamed cups, or moulded cups with a side support panel and a sling | Seams and slings project a full cup forward and contain it; an unseamed stretch cup collapses at this volume |
| Underwire | Tall, wide wires that encircle the whole breast and sit flat on the ribcage without poking the underarm | A short or narrow wire rides up onto breast tissue — that's a fit fault at this size, not a comfort quirk |
| Straps | Wide, cushioned, set closer to the neck, fully adjustable, ideally with a leotard or U back | Thin straps at a full cup dig grooves into the shoulder; width spreads the load the band leaves behind |
| Gore & wings | Centre gore flat to the breastbone; tall side wings (three or four hooks) | A floating gore means the cup is too small; tall wings stop side spillage and anchor the band |
28F in US, UK, EU and beyond
The same body, seven labels. This is where cross-system shopping goes wrong — the band never changes, the cup letter always does.
| System | Size | How it's written |
|---|---|---|
| UK | 28F | The size on this page — used by most full-bust brands |
| US | 28G | US skips the doubles and runs the alphabet above DDD |
| EU | 60G | Band in centimetres; US 28 = EU 60 |
| France / Spain | 75G | EU band plus 15 — same body, bigger number |
| Italy | — | Italian bands start at IT 1 (EU 70 / US 32) — no standard number this small |
| Australia / NZ | 6F | Numeric band (US 28 = AU 6), UK-style cup letter |
| Japan | 60G | EU band; Japanese cups run small, so size up one cup |
So is a UK 28F the same as a US 28F? No — and this is the most common 28F mistake. The letter "F" means about 6 inches of bust-to-band in US sizing and about 7 inches in UK sizing, a one-cup gap. A US 28F is a UK 28E; the UK 28F on this page is a US 28G. If a brand's chart looks a couple of letters off from what you expect, that's the US–UK split, not an error. Treat the conversion as the size to try first, then check the brand's own chart — see our full bra size conversion guide.
Find your 28F bra
Pick the card that matches what you need it for — then tap through to shop.
Everyday, under everything
A moulded t-shirt bra with a side sling: smooth under knit, structured where a full cup needs it.
Shop t-shirt bras →Full coverage all day
Seamed cups, wide straps, tall wings, a firm band. The workhorse category at this size.
Shop full figure →Running, lifting, moving
Encapsulation, not compression. Separate structured cups beat a squash-it-flat crop at 28F.
Shop sports bras →Strapless that stays
At a full cup, strapless lives or dies on the band. Look for longline cuts and silicone grip.
Shop strapless →Smooth the line
A minimizer redistributes rather than flattens — a cleaner profile under a blouse without losing support.
Shop minimizers →Not sure it's your size?
If your current 28F gapes or the gore floats, the conversion or your measurements may be off. Start here.
Convert my size →The band does the lifting; the straps only steady it. Get a full cup fitted to that rule and the grooves, the ride-up and the four-o'clock ache mostly disappear.
The HauteFlair StandardThe complete 28F sizing guide
Measuring, the US–UK gap, sister sizes, the fit tells and the vocabulary.
01How to measure for a 28F at home+
Two measurements, taken in a soft unpadded bra or none at all, tape level:
- Band: snug around the ribcage directly under the bust. A 28 band comes from an underbust near 27–29 inches.
- Bust: around the fullest point, tape parallel to the floor, not pulled tight. At 28F that lands around 33 inches.
- Cup: subtract band from bust. A 7-inch difference is a UK F (US G); 6 inches is a UK E, 8 a UK FF.
The result is a starting size, not a verdict. Cut varies mill to mill, so let the fit checks below decide — and if you're on the line between letters, try the size plus its sister sizes.
02US 28F vs UK 28F: the one-cup gap+
The label reads differently because the two systems count differently above D:
- UK ladder: D, DD, E, F, FF, G, GG, H — single letters with doubles. UK F sits at about 7 inches.
- US ladder: D, DD, DDD, then G, H, I, J, K — stacked D's, then a straight alphabet with no doubles.
- The result: a UK 28F is a US 28G; a US 28F is a UK 28E. Same word, different cup.
Most full-bust labels (Panache, Freya, Fantasie and the like) are UK-sized, which is the F on this page. If you've been buying US-labelled bras, don't assume the letter carries over.
03Sister sizes: 26FF, 28F, 30E+
Cup volume moves with the band, so 28F has neighbours holding roughly the same cup:
- Down a band, up a cup: 26FF (26H in US letters) — for a firmer band that feels tighter.
- Up a band, down a cup: 30E (30DDD in US letters) — for a looser band with the same cup room.
Reach for a sister size when the cup fits but the band doesn't, or when your exact size is out of stock in a style you want. What you should never do is loosen the band to fix the cup — that hands the support to your shoulders. The full logic is in our sister sizes guide.
04The five fit tells at a full cup+
Stand at a mirror. In order of usefulness:
- Band riding up at the back — band too loose. Go down a band, up a cup (your sister size).
- Gore floating off the breastbone — cup too small, or the wire is too narrow for you.
- Spillage at the top, underarm or under the wire — cup too small. Not a shape problem.
- Wrinkling or gaping at the top of the cup — cup too big, or the wrong style for your shape.
- Straps digging deep grooves — you've tightened them to cover for a loose band. Fix the band first.
Check on the loosest hook when the bra is new; you move to the tighter hooks as the elastic relaxes over time.
0528F, UK F, US G: the vocabulary+
- 28F — a 28 band with a UK F cup, the convention most full-bust brands print.
- US 28G — the same body in US letters, because US sizing runs a straight alphabet above DDD.
- EU 60G — the same body again; 60 is the band in centimetres, not the bust.
- Full bust vs plus size — 28F is a full-bust size (a large cup on a mid band), which is built differently from a plus-size bra (a larger band).
- Sister size — a different band-and-cup pairing holding the same cup volume; 28F's are 26FF and 30E.
28F bras FAQ
The questions shoppers ask most, answered straight.
What is a 28F bra size?
A 28F has a 28-inch underband and a F cup. In UK sizing — used by most full-bust brands — that's a bust about 7 inches larger than the band (around 33 inches around the fullest point), equal to a US 28G and an EU 60G. It's a full-bust size: a large cup on a mid-size band.
Is 28F a UK or US size?
Almost always UK. Most brands that make a F cup — Panache, Freya, Fantasie and similar full-bust labels — use UK sizing, where the ladder runs D, DD, E, F, FF, G, GG, H. So a 28F you see in stock is generally a UK 28F, which converts to a US 28G.
What is a 28F in US sizing?
A UK 28F is a US 28G. US sizing stacks D's (DD, DDD) and then runs a straight alphabet with no doubles, so the UK's F lands at G. The band stays a 28 in both systems — only the cup letter changes.
Is a 28F the same as a 28G?
Yes, across systems: a UK 28F and a US 28G describe the same cup volume on the same band. If you've been fitted in one system and are shopping a brand that uses the other, this is the pair to remember.
What is a US 28F in UK sizing?
A US 28F is a UK 28E — a smaller cup than the UK 28F on this page. This is the trap in F-cup shopping: the same letter sits at about 6 inches of bust-to-band in the US and about 7 inches in the UK. Always check which system a brand uses.
Is 28F a big bra size?
It's a full-bust size, larger than average, but the letter alone doesn't tell the whole story. Cup volume is measured against the band, so a 28F holds more than a 26F (smaller band) and less than a 30F (larger band) even though all three read "F". The band is half the size.
What are the sister sizes for 28F?
26FF and 30E — the same cup volume on a different band. Drop to 26FF for a firmer band, move up to 30E for a looser one. Use a sister size when the cup fits but the band doesn't, or when your size is sold out in the style you want.
How do I measure for a 28F at home?
Measure snugly around your ribcage under the bust for the band, then around the fullest point with the tape level. Subtract the first from the second: a 7-inch difference on a 28 band points to a UK F (US G). Treat it as a starting size and let the fit checks decide.
What bra styles work best for a 28F?
Anything built around a firm band and structured cups — three- or four-part seamed cups, or moulded cups with a side sling. Wide, cushioned straps and tall side wings stop grooves and spillage. Under knits, a t-shirt bra with a sling gives structure without a visible seam.
Do you carry 28F sports bras and strapless?
Yes. For sport at 28F, choose an encapsulation style with separate structured cups rather than a compression crop. For strapless, look for a longline or firmer band with silicone grip. Browse sports bras and strapless.
My 28F doesn't fit — what's wrong?
Usually one of two things: the band is too loose (it rides up and the straps dig), or the size was converted wrong from another system. Re-measure, confirm whether the brand is UK- or US-sized, and try your sister sizes. Our size conversion guide resolves most cross-system mix-ups.
Sizing guidance here is general. Bra sizing is not standardised — cup labelling, wire shape and band firmness vary by brand and style, so conversions are a starting point, not a guarantee. Always check the individual brand's size chart and treat any measurement as a place to begin. Size availability reflects current stock. Last reviewed August 2026.
Shop 28F bras
A UK 28F (US 28G) in t-shirt, strapless, sports and full-figure styles — firm bands, structured cups, and straps that stay where you put them.
