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Natori
Hidden Glamour Full Fit Contour Underwire
Low stock — selling fast (4 units)$70.00Unit price /Unavailable-
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Natori Bras: The Feathers Plunge and Everything Built Around It
Natori bras are known for one thing first: the Feathers contour plunge, a lined underwire with a sheer mesh upper cup and a lace band that has been in production for roughly three decades and fits shallow, full and in-between busts without gaping at the top.
The rest of the line builds out from there: Bliss Perfection and Pure Luxe for smooth T-shirt wear, Minimal and Pure Luxe strapless, Revelation and Bliss soft-cup wireless, Yogi and Gravity sport bras, Feathers Maternity and Bliss nursing, and a full-figure group (Pretty Smooth, Conform, Chic Comfort, Elusive, Statement, Feathers Full Figure) that runs to 42H. Below: which Natori bra to start with, how the lines compare, and how they size.
Which Natori bra should I start with?
Start with the Feathers Plunge T-Shirt Bra if you want one everyday bra: the contour cups give a smooth, rounded shape, the plunge center sits low enough for most necklines, and the sheer mesh upper cup stretches over the top of the breast so it rarely gaps. Choose Bliss Perfection or Pure Luxe if you want a fully smooth cup with no mesh, Pure Luxe Wireless or Bliss Perfection Soft Cup if you want no underwire, and Feathers Full Figure, Pretty Smooth or Conform if you are a D to H cup and want lift without a lot of fabric. For bare shoulders, Minimal Strapless and Pure Luxe Strapless hold with silicone grip and a firm band. Natori bras use U.S. sizing; core styles run 30 to 38 bands and A to G cups, full-figure styles run to 42H, and prices at HauteFlair sit between $40 and $85. If you are unsure of your size, the bra size calculator takes two measurements.
Natori bra lines
Natori names its bra families, and each one has a job. This is how they differ.
| Line | What it offers | Best for |
|---|---|---|
| Feathers | Contour plunge, sheer mesh upper cup, lace band; also strapless multi-way, maternity and full-figure versions | The one everyday bra |
| Bliss Perfection | Soft microfiber contour in underwire, soft-cup wireless, strapless and nursing | Comfort-first T-shirt wear |
| Pure Luxe | Seamless smooth contour in wireless, push-up, strapless and custom-coverage cuts | Invisible under fitted clothes |
| Minimal & Understated | Low-profile contour, push-up and strapless | Low necklines and lighter coverage |
| Cherry Blossom & Flora | Embroidered contour underwires with convertible straps | A pretty everyday set |
| Liquid, Heavenly & Radiance | Balconette push-up, lace balconette and unlined convertible; Radiance runs to H | Lift and lace with an open neckline |
| Full Figure | Pretty Smooth, Conform, Chic Comfort, Elusive, Statement, Feathers Full Figure | D to H cups, bands to 42 |
| Sport | Yogi, Gravity, Dynamic, Power Comfort and the Empower T-shirt | Support through workouts and long days |
Natori bras by style
Know the style you need? Here is which Natori bras fit it.
| Style | Natori bras | Notes |
|---|---|---|
| T-shirt & smooth | Feathers Plunge T-Shirt, Bliss Cotton Convertible, EverFit, Cloud Comfort, Empower | Contour cups, nothing shows through |
| Strapless | Minimal Strapless, Pure Luxe Strapless, Bliss Perfection Strapless, Feathers Strapless Multi-Way, Truly Smooth, Adapt Bandeau | Silicone grip; size down the band if between sizes |
| Wireless | Pure Luxe Wireless, Revelation Wireless, Bliss Perfection Soft Cup | Contour shape, no underwire |
| Push-up | Pure Luxe Push-Up, Minimal Convertible Push-Up, Liquid Balconette Push-Up | Lift and cleavage |
| Balconette & unlined | Heavenly, Plush Romance, Imperial, Radiance | Open neckline, lace, less padding |
| Sport | Yogi, Gravity, Dynamic, Power Comfort | Contour and underwire sport support, Yogi to an I cup |
| Nursing & maternity | Feathers Maternity, Bliss Perfection Nursing, Bliss Cotton Nursing | Drop cups; two wireless options |
| Full figure | Feathers Full Figure, Pretty Smooth, Conform, Chic Comfort, Elusive, Statement | Cups D to H, bands 30 to 42 |
| Front close & smoothing | Lush Front Close, Smooth Comfort Front Close, Pretty Smooth, Cloud Comfort | Back smoothing, easy closure |
Find your Natori bra
Pick the card that matches your need, then tap through to shop.
One bra for everything
Feathers Plunge T-Shirt: smooth under a tee, low enough for a V-neck, and the top edge does not gap.
Shop Feathers →Fully smooth, more coverage
Pure Luxe Custom Coverage has seamless cups and a higher neckline than Feathers, with no mesh.
Shop Pure Luxe →No underwire
Pure Luxe Wireless Contour keeps the molded shape and side support without a wire, up to a G cup.
Shop wireless →Bare shoulders
Minimal Strapless Contour holds with silicone grip and a firm band, sizes 30A to 38G.
Shop strapless →D to H cup
Feathers Full Figure keeps the Feathers look with deeper cups, a wider band and lined lace back, to 42H.
Shop Feathers Full Figure →Workouts
Yogi Contour Convertible Sport Bra runs bands 32 to 40 and cups A to I, with straps that convert to racerback.
Shop Yogi →The Feathers bra earned its following by doing the boring things well: no gap at the top, no show under a tee, and the same fit year after year. Natori's other lines are variations on that discipline.
The HauteFlair StandardThe complete Natori bra guide
Feathers and its versions, sizing, the smooth-cup lines, wireless and strapless, full figure and nursing.
01The Feathers bra, and which version to buy+
Feathers is a contour plunge: lightly lined molded cups, an underwire, a sheer mesh upper cup with lace trim and the feather-motif lace band it is named after. It is not a full-coverage bra; the plunge center and lower cup edge are the point. Four versions:
- Feathers Plunge T-Shirt Bra: the original, bands 28 to 38, cups A to G. Buy this one first.
- Feathers Strapless Plunge Multi-Way: the same cup with removable straps that go strapless, crossback or one-shoulder, 32 to 36, B to DDD.
- Feathers Maternity Contour Plunge: drop cups and a soft cotton inner sling for nursing, 32 to 38, B to DDD.
- Feathers Full Figure Contour: deeper cups, a wider band and lined lace back, 30 to 42, D to H.
Matching bottoms: the Feathers Hipster and Feathers Brief. Newer Feathers styles are OEKO-TEX Standard 100 certified and use recycled content.
02Natori bra sizing: how they run and how to size+
Natori uses U.S. sizing and generally runs true to your measured size. Start there, then adjust by style:
- Plunge and contour styles (Feathers, Bliss Perfection, Pure Luxe): your measured size. If the top edge gaps, try a sister size with a smaller cup; if it cuts in, go up a cup.
- Strapless: the band carries the bra, so go down a band and up a cup if you are between sizes (36C to 34D).
- Full figure: cups are deeper and more structured, so trust your measured cup rather than sizing down.
- Sport: Yogi, Gravity and Dynamic are sized like regular bras, not S/M/L, which is why they support better.
Measure in about thirty seconds with the bra size calculator, or find your sister sizes on the bra size chart.
03Feathers vs. Bliss Perfection vs. Pure Luxe+
These are the three everyday families, and the difference is the cup.
- Feathers: plunge shape, lightly lined cup, sheer mesh top edge. Lowest center, least fabric, most neckline-friendly.
- Bliss Perfection: soft microfiber contour cup, fully opaque, slightly higher coverage. The softest against the skin, and the family with wireless, strapless and nursing versions.
- Pure Luxe: seamless molded cup with the smoothest surface, in custom-coverage, wireless, push-up and strapless. The one for white shirts and knit dresses.
If you own one Feathers and want a second everyday bra, Bliss Perfection is the closer cousin; Pure Luxe is the smoother, more covered alternative. See the wider T-shirt bra edit for other brands.
04Wireless, strapless and sport: the Natori options+
- Wireless: Pure Luxe Wireless Contour (to G), Revelation Wireless Contour (to DD) and Bliss Perfection Contour Soft Cup (to DDD) keep a molded shape without a wire. See all wireless bras.
- Strapless: Minimal Strapless and Pure Luxe Strapless are the workhorses, both to a G cup; Bliss Perfection Strapless is the softer cup; Feathers Strapless Multi-Way adds convertible straps; Truly Smooth adds back smoothing; Adapt is the bandeau. See all strapless bras.
- Sport: Yogi (A to I) and Gravity (to H) are contour styles cut for support, Dynamic converts to racerback, and Power Comfort is the full-fit underwire active bra. See all sports bras.
- Push-up: Pure Luxe Push-Up and Minimal Convertible Push-Up add graduated padding; Liquid is the balconette push-up.
05Full-figure and nursing Natori bras+
Full figure: six styles cover D to H cups on bands to 42. Feathers Full Figure keeps the signature look; Pretty Smooth and Cloud Comfort add back smoothing; Conform uses memory-foam cups and convertible straps; Chic Comfort and Elusive are the plain smooth contours; Statement is the unlined option. All use wider bands, deeper cups and, on most, lined lace backs. See all full-figure bras and plus-size bras.
Nursing and maternity: Feathers Maternity keeps the plunge contour with drop cups and a cotton inner sling; Bliss Perfection Wireless Contour Nursing and Bliss Cotton Nursing are the wireless choices. See all nursing bras.
Natori bras FAQ
The questions shoppers ask most about Natori bras, answered straight.
What is the Natori Feathers bra?
A contour plunge underwire with lightly lined molded cups, a sheer mesh upper cup with lace trim and a feather-motif lace band. It has been Natori's signature bra for roughly three decades and comes in T-shirt, strapless multi-way, maternity and full-figure versions.
Is the Natori Feathers bra a T-shirt bra?
Yes, in practice. The lined contour cups are smooth under a T-shirt, and the sheer mesh upper cup lies flat rather than showing a line. The difference from a classic T-shirt bra is the plunge shape: the center sits lower and the cups cover less, which is why it works under V-necks.
Does the Feathers bra run true to size?
Generally yes, on U.S. sizing. Start with your measured band and cup. If the mesh top edge gaps, try the sister size with a smaller cup; if the underwire sits on breast tissue, go up a cup. The bra size calculator is the quickest check.
Which Natori bra is best for a large bust?
Feathers Full Figure if you want the signature look in D to H cups, Pretty Smooth or Cloud Comfort if you want back smoothing, and Conform if you want memory-foam cups with convertible straps. All run bands to 42 with wider bands and deeper, more structured cups. See full-figure bras.
Does Natori make wireless bras?
Yes. Pure Luxe Wireless Contour (to a G cup), Revelation Wireless Contour (to DD) and Bliss Perfection Contour Soft Cup (to DDD) all give a molded shape with no underwire, and both Bliss nursing bras are wireless. See wireless bras.
Does Natori make a strapless bra?
Yes, several. Minimal Strapless Contour and Pure Luxe Strapless Contour go to a G cup; Bliss Perfection Strapless is the softer cup; Feathers Strapless Plunge Multi-Way has removable straps; Truly Smooth adds smoothing; Adapt is a bandeau. All hold with silicone grip and a firm band, so size down the band if you are between sizes. See strapless bras.
What is the difference between Feathers, Bliss Perfection and Pure Luxe?
The cup. Feathers is a plunge with a sheer mesh top edge and the least fabric. Bliss Perfection is a soft, opaque microfiber contour with slightly more coverage and the most comfort-focused feel. Pure Luxe is a seamless molded cup with the smoothest surface, best under white shirts and knits.
Does Natori make sports bras?
Yes. Yogi Contour Convertible (bands 32 to 40, cups A to I), Gravity Contour Underwire (to H), Dynamic Convertible Contour and Power Comfort Full Fit Active are all sized like regular bras rather than S/M/L, which gives better support. See sports bras.
Does Natori make nursing or maternity bras?
Yes. Feathers Maternity Contour Plunge keeps the Feathers shape with drop cups and a soft cotton inner sling; Bliss Perfection Wireless Contour Nursing and Bliss Cotton Nursing are wireless. See nursing bras.
What sizes do Natori bras come in?
At HauteFlair, bands 28 to 42 and cups A to H, with the Yogi sport bra reaching an I cup. Core styles such as Feathers and Bliss Perfection cover 30 to 38 bands and A to G cups; the full-figure group covers 30 to 42 bands and D to H cups.
Are Natori bras padded?
Most are contour bras: lightly lined molded cups that hold their shape and smooth the silhouette without adding size. The push-up styles (Pure Luxe Push-Up, Minimal Convertible Push-Up, Liquid Balconette) add graduated padding for lift. For unlined lace, look at Radiance, Imperial and Statement.
How much do Natori bras cost?
Between $40 and $85 at HauteFlair. The Bliss Perfection Racerback Day Bra is the entry point, most Feathers, Bliss Perfection and Pure Luxe styles sit at $66 to $76, and Feathers Full Figure is $85. Orders over $50 ship free in the U.S.
How do I wash a Natori bra?
Hand wash in cool water with a mild detergent, rinse and line dry. Skip the dryer: heat breaks down the elastic and the silicone grip on strapless styles. Store contour cups nested, not folded in half, so the molded shape lasts.
Find your Natori bra
Feathers, Bliss Perfection, Pure Luxe, strapless, wireless, sport, nursing and full-figure styles in bands 28 to 42 and cups A to H. Free U.S. shipping on orders over $50.
